Dress To Match The Market You Sell

Dated: 03/31/2018

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Dress to Match The Market You Sell

When you cover a wide variety of listing in different areas of your state, you may find it challenging to build a professional wardrobe. An ensemble suitable for a high-end apartment in the city may not be as appropriate for a country farmhouse off the beaten path. If you're looking to avoid multiple clothing changes every day, follow these tips on dressing to match the market you sell - without losing your personal style.

Build a Perfect Foundation

Like any great work wardrobe, you've got to start with a solid foundation. Start with comfortable, versatile pieces. Those pieces may vary based on your personal preferences: You might feel your best when you're wearing a crisp pair of black trousers and a button-down shirt, or you could be more inclined to perform your best in a tailored dress. No matter the style, when you're comfortable and confident in what you're wearing, you're free to focus on selling properties.

Find flattering fits and fill your closet with items you love. If you're starting completely from scratch, shop secondhand and consignment stores to find high-quality pieces that won't break your budget. Opt for neutral colors and classic cuts that will serve you for a long time.

Make Thoughtful Additions

Build on your foundation pieces to suit the market you're showing that day. Find accessories that dress up a simple white shirt and tailored blazer for a company meeting, or dress down that same white shirt with a sweater and scarf if you're planning on spending time outdoors. When you're heading back from a showing to your kid's soccer game, throw on a pair of sunglasses and roll up your sleeves. Most mportantly, find accessories that allow your personality to shine through. They're a great way to add color, interesting details and fun functionality.

Keep a Change of Clothes on Hand

For those days where one outfit just can't last you from showing to showing, consider keeping a change of clothes at the office or hanging in your car. Additionally, it's good to be prepared with a fancier dress if you need to attend an after-work dinner or client party at a moment's notice. Having a few layers on hand won't hurt, either. With the change of seasons, the weather can be quite a surprise. An extra sweater, rain jacket or light t-shirt will ensure that you're always comfortable, especially if you have a long day of home visits on your schedule.

Choose Your Shoes Wisely

Shoes are one of the easiest ways to express your personality, but be mindful of practicality and choose them wisely. Consider the work you'll be doing on any given day. As with clothes, keeping a change of shoes on hand is never a bad idea. Flats are compact enough to fit in your purse, should you need to swap from your showing heels to a more comfortable option. Stow a pair of boots in your car if you live in a snowy climate or frequently visit sites under construction.

Find the Best Bag

You're a REALTOR®. You have paperwork. Find a bag that's big enough to become your mobile office but still matches your aesthetic. Try a leather crossbody or messenger-style bag large enough for your laptop, forms and files. Alternatively, consider a large handbag with multiple internal compartments to keep you organized on the move. After all, we all know what happens when you throw things in a tote - they wind up lost at the bottom of the bag.

As a REALTOR®, you're sometimes required to make changes in your schedule at the very last minute. Whatever the property you're working on, there are ways to adhere to your personal style while also seamlessly transitioning to different markets within the same workday. Have fun with your wardrobe, and you're sure to impress clients and colleagues alike!

WRITTEN BYAMANDA LIGHT

Amanda Light is a mom of two who knows how challenging it can be to find a wardrobe that fits your lifestyle. She writes for thredUP, an online and offline thrift store that sells secondhand women's clothing. Amanda offers tips that help everyone from busy parents to on-the-go Realtors discover their unique personal style.

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Ron Haibi

With over 12 years in the Real Estate Business, I have personally sold hundreds of homes such as resales, foreclosures and REO’s. As the owner and active broker, I hold many designations to better s....

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